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Do It Yourself Websites: A Business Case for Small Business Owners

 

Let’s face it. Your customers are going online like never before. Businesses, too, are following in quick step. As of 2011, an estimated 822,000 new websites were going live every single day. You can bet a good number of your own competitors have already established their websites. If you’re still thinking whether to go online or not, don’t think twice. Start building a website today.

Build It Yourself
Yes, build your website yourself. There’s no need to hire someone to build your website. Isn’t every penny saved earned in equal measure? Do it yourself and save money. After all, no one knows yourbusiness as well as you do.

Building a website can be easy. It’s all about finding the right website builder tool – one that is easy to use, includes features and functionality you need and does not require a high level of technical expertise.

You only have to find a website builder tool that meets your requirements as a small business owner. Go with a website builder tool that offers all that you need and then some more, such as Web Start Today’s website builder.

First off, decide what is it exactly that you need your website to do for you. For example, if you want to sell online consider bearing additional costs for accepting credit cards and buying special access to secure-socket-layer (SSL) certificates for your website. Or you may need a website to showcase information about your business, details about your products and services and is search-engine-friendly.

If your website is getting found on the Web and your customers are impressed by your website upon visiting, you are well on your way to online success.

Get a Free Trail Period
See if you can get a free trial or perhaps a free demo of the tool you want to use for building your website. Most companies will allow you to try out their software in good measure before you buy your subscription. For example, Web Start Today lets you publish you website online free for the first year on a shared domain.

Hands-on experience of software before pledging your money, time and effort will go a long way in making your online venture a success. You will discover if the bells and whistles in the software actually match up with your style of working or not.

The Right Design Options
Next, see what kind of designs are available for your website. Are there any designs matching exactly your type of business? You don’t want to have to buy additional images for customizing your website to your own needs.  For example, all Web Start Today websites come with images and content that are industry-specific.

After all, a website that looks good for a cardiologist’s website will not pass easily for the website of a gynecologist.  Each of the two in this example has its unique target audience and needs to create an impression of trust and authority from the website itself.

Remember, one size does not fit all. You should have the option to change the design to your specific needs with as few clicks as possible.

At the Right Price
Price has to be one of the most important considerations for small business owners -- and for good reason.

By all means, demand giving a spin to your website venture for free to begin with.  If your website production feels right for your needs, go ahead and pay for it. 

You will notice almost every website builder tool offers savings when you buy it for a longer duration.  Say, a year’s worth of upfront payment will cost lesser than what one pays month-to-month.  Go for it. After having tried it out with a free usage option, you know how the software and website will work for you.

Your commitment to your own business will stand you in good stead.

Happy Website Building!

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